Privacy Policy

1. Introduction

Welcome to LexLink Digital's Privacy Policy. LexLink Digital ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website https://www.lexlinkdigital.com (the "Website") and when you use our services.

2. Definitions

"Personal Information" refers to any information relating to an identified or identifiable natural person ("Data Subject"). "Services" refers to the digital marketing and SEO services specifically tailored for law firms provided by LexLink Digital. "User" or "You" refers to any person who accesses or uses our Website.

3. Information We Collect

Personal Information: We collect personal information that you provide to us when you:

  • Fill out forms on our Website (such as contact forms or appointment booking forms).

  • Communicate with us through email, phone, or other means.

  • Use our services, including information related to SEO campaigns and digital marketing strategies.

The types of personal information we may collect include:

  • Name

  • Contact information (email address)

  • Business information (company name, position)

  • Any other information you choose to provide to us.

Non-Personal Information: We may also collect non-personal information about your interactions with our Website and services. This may include:

  • Browser type

  • Internet service provider

  • Pages visited

  • Date and time of visits

  • Clickstream data

  • Other analytical information related to user behavior on the Website.

4. Use of Information

We may use the information we collect, including personal information, for the following purposes:

  • To provide, operate, and maintain our Website and services.

  • To improve, personalize, and optimize user experience.

  • To communicate with you, including responding to your inquiries and providing customer support.

  • To send you marketing and promotional communications (if you have opted in to receive such communications).

  • To process transactions and send invoices where applicable.

  • To comply with legal obligations.

5. Cookies and Tracking Technologies

Cookie Policy: We use cookies on our Website for traffic analysis purposes. These cookies collect anonymous information about your use of the Website, such as pages visited and time spent on each page. This information helps us analyze and improve the performance of our Website. By using our Website, you consent to the use of cookies as described in this Privacy Policy.

Google Analytics: We use Google Analytics, a web analytics service provided by Google LLC, for traffic analysis purposes. Google Analytics uses cookies to collect anonymized information about your use of the Website, such as visitor demographics and behavior. This data is used to improve our Website and services. You can opt out of Google Analytics tracking by adjusting your browser settings or using Google's opt-out browser add-on available at Google Analytics Opt-out Browser Add-on.

6. Disclosure of Information

We may disclose your information to third parties in the following circumstances:

  • To service providers who assist us in operating our Website and providing our services.

  • To comply with legal obligations, including responding to lawful requests from public authorities.

  • To protect and defend our rights and property.

  • In connection with a business transfer, such as a merger, acquisition, or sale of assets. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

7. Legal Basis for Processing Personal Data

We will only process your personal data when we have a legal basis to do so under UK data protection laws. This may include:

  • Your consent (where you have provided consent for the processing of your data).

  • Performance of a contract with you.

  • Compliance with legal obligations.

  • Legitimate interests pursued by us or a third party.

8. Security of Information

We use reasonable measures to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

9. Your Rights

Under UK data protection laws, you have the following rights regarding your personal information:

  • Access: You may request access to the personal information we hold about you.

  • Correction: You may request that we correct any inaccurate or incomplete personal information.

  • Erasure: You may request that we erase your personal information, subject to legal limitations.

  • Restriction: You may request that we restrict the processing of your personal information in certain circumstances.

  • Objection: You may object to the processing of your personal information, for reasons related to your particular situation.

  • Portability: You may request a copy of your personal information in a structured, machine-readable format. To exercise these rights, please contact us using the contact information provided below.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices and legal requirements. We will notify you of any material changes by posting the updated Privacy Policy on our Website and updating the effective date.

11. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Email Address: info@lexlinkdigital.com

By using our Website and services, you consent to the terms of this Privacy Policy.